THE TORERO STORE UNIVERSITY OF SAN DIEGO

The Torero Store marks a paradigm shift in the college retail environment. More than just a college bookstore, the Torero store is a multi-sensory experience that engages and entertains shoppers.

The new campus hub invites shoppers and students to explore its interactive environment. A custom fabricated “Explosion of Confetti” light sculpture hovers over the store and coordinates with video and sound to create custom moods and ambiance. The space is designed to accommodate changing retail and student needs, and to serve as a venue for university events.

The Genius Bar is an interactive IT technology service center modeled after an upscale bar. Shoppers receive personalized advisement and support for tech products and services. The Torero Store’s innovation was recognized early in the design process when it received the 2015 BuildingSMART BIM Award. Since the store’s opening in the Fall of 2015, it has become an anchor point for the new hub for studying, hanging out, and special events.